Privacy Policy GENERAL PRINCIPLES Personal information provided by means of registration as a member of Golfmax is treated with utmost respect. No third party can purchase or otherwise obtain the Golfmax membership list or contents thereof. Personal information is used only for the purposes outlined below. USE OF MEMBERSHIP DATA Target Advertising: Advertising messages viewed on the Golfmax website are sometimes determined by personal information known about a member such as state/province, age, gender and membership status. Target Emails: Golfmax endeavors to ensure that messages received by members are informative and useful for enhancing enjoyment of the website and the game of golf. Any Golfmax member can limit or terminate email messaging through the email preference option available on the Clubhouse homepage or as part of the standard content of an email. Postal Mailings: Postal addresses held by Golfmax will not be used, under any circumstance, for bulk promotional mailings. Postal addresses will be used solely for the purposes of delivering prizes won through Golfmax or, for delivering products or services ordered through Golfmax. Golfer Rankings: Information provided by members on registration or through updates of their Member Info file will be used to classify golfers who choose to be included in Golfmax Rankings. This information includes gender, state/province and date of birth. Information Provided to Golf Courses: When a Golfmax member uses features to take advantage of opportunities offered by golf courses, including e-Ticket offers and Golfmax Rewards, some of the content of the member information file may be made available to the golf course. Information Provided to Sponsors of Special Offers and Contests: When a Golfmax member uses a private code provided by a sponsor to claim Golfmax membership benefits or to participate in a contest, some of the content of the member information file, may be made available to the sponsor.